The jersey box packaging for children and young adults combines the main corporate identity elements of Bayer Leverkusen and the Löwenclub (“Lion Club”, the soccer league’s kids’ club).

Bayer Leverkusen’s mascot, Brian the Lion, was used as the central design element to engage the target audience.

Client Bayer Leverkusen Löwenclub
Year 2016
Services Packaging, Brand Communication, Corporate Design

Brand Communication, Corporate Identity, Packaging Design, Print Design