There’s hardly any other sport more emotional than Soccer.

The season tickets campaign was all about capturing this intense emotion. To be right in the middle, in the thick of it. Experience the action on-site. Being loyal to your team.

The main design elements focused on the following terms: „LIEBE“ (love), „GEFÜHLE“ (emotion), „TREUE“ (loyalty) und „FREUDE“ (joy).

Client Bayer 04 Leverkusen
Year 2016
Services Brand Communication, Corporate Language

Visual Language, Print Design, POS Design, Display Design, Corporate Language, Advertising Claims, Corporate Design